meet Hawa,
the Founder of FBH
Makeup Artist | Beauty Writer | Educator
Faces by Hawa is the creative practice and portfolio of Hawa Abdallah, a London-based Commercial, Editorial, Corporate and Talent Makeup Artist, Beauty Writer and Educator.
Providing makeup artistry, beauty content, writing and education for brands, talent and clientele, her work is rooted in beauty expertise and a culturally informed creative practice.
Experience includes campaigns, productions and talent-facing work for Dior, IZZY DU, Deeds Magazine, Netflix, Apple, the NHS and the BAFTAs.
As an Accredited Skin Specialist, Hawa brings a skin-first perspective to her work, creating beauty that feels elevated, modern and authentic while balancing technical expertise with creative instinct.
She is also the founder of The Faces Files, an editorial platform exploring beauty, identity, culture and contemporary image-making through writing, visual storytelling and cultural commentary.
My Approach
Beauty is more than aesthetics.
It is expression.
It is culture.
It is storytelling.
It is image-making.
Whether working across commercial campaigns, editorial productions, corporate projects, or workshops. I approach beauty with equal parts artistry, education and cultural awareness. My work is informed not only by creating beauty, but by anthropology, analysing and teaching it, allowing me to consider every look in relation to the individual, the audience and the story being told.
As an Accredited Skin Specialist, I take a skin-first approach to every face, balancing technical expertise with creative instinct to create beauty that feels elevated, modern and authentic.
Hawa Abdallah,
Founder, Faces by Hawa
Lasting impact
As a Makeup Artist, Beauty Writer and Educator, I am fascinated by the relationship between beauty, identity and culture. This perspective informs not only how I create, but how I observe, analyse, communicate and educate around beauty, shaping an approach that is thoughtful, culturally aware and deeply intentional.
Whether backstage, on set, delivering a workshop or preparing a client for a significant moment, my goal remains the same: to create and share beauty that feels confident, considered and true to the person experiencing it, whether as the wearer, viewer or creator.
Hawa Abdallah
Founder, Faces by Hawa