meet Hawa,
the Founder of FBH
Makeup Artist | Beauty Writer
Faces by Hawa is the creative practice and portfolio of London-based qualified Makeup Artist, Beauty Writer and multidisciplinary creative Hawa Abdallah.
Working across commercial, editorial, corporate, talent and special occasion beauty, her work is rooted in refinement, visual storytelling and contemporary image-making. Known for her skin-focused aesthetic, Hawa creates beauty that feels modern, intentional and culturally informed.
Hawa holds a Joint Honours Bachelor of Arts degree, a foundation that continues to inform her approach to beauty, creativity, communication, visual storytelling, anthropology and the culturally informed perspective through which she views the world and her creative practice.
An Accredited Skin Specialist, qualified Beauty Facialist, and trained Makeup Artist her experience spans beauty campaigns, fashion editorials, e-commerce, TV/Film, celebrity talent and special events, with work including Dior, Netflix, Sony, Apple and talent preparation for the BAFTAs.
A published writer, she is also the founder of The Faces Files, an editorial platform exploring beauty, identity, culture and contemporary image-making through writing, visual storytelling and cultural commentary.
My Approach
“Beauty is more than aesthetics. It is image-making. Whether working across commercial campaigns, editorial productions, corporate projects, talent, events or special occasions, I approach beauty as part of a wider visual narrative. Every look is considered in relation to the individual, the audience and the story being told.”
Hawa, Founder of FBH
bright ideas
“My work is rooted in refinement, intentionality and contemporary beauty culture. Known for a skin-focused aesthetic, I create beauty that feels elevated, modern and authentic, balancing technical expertise with creative instinct.”
Hawa, Founder of FBH
Lasting impact
“As both a Makeup Artist and Beauty Writer, I am fascinated by the relationship between beauty, identity and culture. This perspective informs not only how I create, but how I observe, analyse and communicate beauty, shaping an approach that is thoughtful, culturally aware and deeply intentional. Whether backstage, on set or preparing a client for a significant moment, my goal remains the same: to create beauty that feels confident, considered and true to the person wearing it.”
Hawa, Founder of FBH
